Somewhere under Marketing > Events, HubSpot has a whole object dedicated to your events. Most admins find it by accident. A Zoom or Eventbrite integration quietly starts syncing webinars into it, or someone on the team asks “can’t HubSpot just track our events?“ and you go looking. First ...

Every event you run in HubSpot needs the same 5 emails. A confirmation, a reminder a week out, another the day before, join details on the morning, then a follow-up, which is really two emails because the people who turned up and the people who didn’t shouldn’t get the same one. None of these are ...

This is the one-time setup inside HubSpot. Do it once and you're done for good: every future event you create in Event Engine flows onto your site and triggers its emails automatically. It follows on from Setting up EventEngine Setup Part 1: Getting-Started (install, connect, and create your first ...

I've reviewed a lot of event landing pages in client portals over the years. Most of them fail in the same 2 or 3 ways. A HubSpot event landing page needs three things above the fold to convert: the date and time, a form under four fields, and a thank-you page that does something. None of that is ...

I’ve built event processes inside HubSpot portals for years, first as an implementation consultant and now as someone who builds event software for the platform. So I’ve seen the whole spectrum: teams running 3 webinars a year off cloned templates, and teams running 50+ events who’ve quietly hired ...

This guide takes you from a fresh install to your first published event in about 10 minutes. Setup comes in 2 parts: Part 1 (this guide) happens in the Event Engine app: install it, connect your HubSpot account, choose your settings, and create your first event. EventEngine Setup Part 2: HubSpot is ...

If you run events in HubSpot, you've probably done this dance. Someone fills in your registration form. HubSpot logs the submission. But your Marketing Event still shows zero registrants. So you export the form fills, reimport them against the event to mark everyone "registered," then do the whole ...

HubSpot is great for running and managing events. Right up until you try to run a lot of them. The first few feel great. Forms connect to workflows, a landing page goes live, the reminder emails fire. Then you scale to 10 or 20 events a month and the whole thing quietly turns into a second job. The ...