A cursor clicking a green plus button A decent share of webinar no-shows have a mundane explanation: the event was never in the person's calendar. HubSpot has no built-in add-to-calendar button for marketing emails: you build a Google Calendar link, an Outlook link or a hosted ICS file yourself and ...

A marketing manager I work with lost most of a Tuesday to this. She was setting up a webinar and wanted one extra question on the registration form, so people could say which session they were coming to. She made it a required field on the Zoom registration link and registrations stopped working. ...

A client pinged me back in the spring. "The Eventbrite integration is on, everything looks connected, so why am I still doing half of this by hand?" I've had that message maybe a dozen times now, worded a dozen ways. It always lands the same. So here's the short version up front. The native ...

Somewhere under Marketing > Events, HubSpot has a whole object dedicated to your events. Most admins find it by accident. A Zoom or Eventbrite integration quietly starts syncing webinars into it, or someone on the team asks “can’t HubSpot just track our events?“ and you go looking. First ...

Every event you run in HubSpot needs the same 5 emails. A confirmation, a reminder a week out, another the day before, join details on the morning, then a follow-up, which is really two emails because the people who turned up and the people who didn’t shouldn’t get the same one. None of these are ...

This is the one-time setup inside HubSpot. Do it once and you're done for good: every future event you create in Event Engine flows onto your site and triggers its emails automatically. It follows on from Setting up EventEngine Setup Part 1: Getting-Started (install, connect, and create your first ...

I've reviewed a lot of event landing pages in client portals over the years. Most of them fail in the same 2 or 3 ways. A HubSpot event landing page needs three things above the fold to convert: the date and time, a form under four fields, and a thank-you page that does something. None of that is ...

I’ve built event processes inside HubSpot portals for years, first as an implementation consultant and now as someone who builds event software for the platform. So I’ve seen the whole spectrum: teams running 3 webinars a year off cloned templates, and teams running 50+ events who’ve quietly hired ...