An .ics file is a calendar event written out as plain text, which is why it looks so unhelpful sitting in your inbox. To open an ICS file, double-click it: your computer's default calendar app reads the file and offers to add the event to your diary. On a Mac that's the whole answer. Windows ...

An ICS file is how you hand someone a calendar event without sending a meeting invite. You can create an ICS file in any text editor: type the event's details in iCalendar format and save the file with an .ics extension. Google Calendar, Outlook and Apple Calendar will all open it, and so will ...

Events and trade shows take roughly 17% of the average B2B marketing budget on Forrester's 2025 figures, and in HockeyStack's analysis the same year, 52% of marketers attributed at least half their closed-won deals to events. HubSpot ships no built-in event system, so you assemble one from landing ...

A decent share of webinar no-shows have a mundane explanation: the event was never in the person's calendar. HubSpot has no built-in add-to-calendar button for marketing emails: you build a Google Calendar link, an Outlook link or a hosted ICS file yourself and link them in the email. It surprises ...

A marketing manager I work with lost most of a Tuesday to this. She was setting up a webinar and wanted one extra question on the registration form, so people could say which session they were coming to. She made it a required field on the Zoom registration link and registrations stopped working. ...

A client pinged me back in the spring. "The Eventbrite integration is on, everything looks connected, so why am I still doing half of this by hand?" I've had that message maybe a dozen times now, worded a dozen ways. It always lands the same. So here's the short version up front. The native ...

Somewhere under Marketing > Events, HubSpot has a whole object dedicated to your events. Most admins find it by accident. A Zoom or Eventbrite integration quietly starts syncing webinars into it, or someone on the team asks “can’t HubSpot just track our events?“ and you go looking. First ...

Every event you run in HubSpot needs the same 5 emails. A confirmation, a reminder a week out, another the day before, join details on the morning, then a follow-up, which is really two emails because the people who turned up and the people who didn’t shouldn’t get the same one. None of these are ...