Run every event in HubSpot without cloning pages, forms and workflows

You add the event once in EventEngine. It builds the page on your own domain, takes registrations through a HubSpot form and sends every confirmation, reminder and follow-up from a single HubSpot workflow.

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$249 a month. Unlimited events, registrations and users. Cancel any time.

yourwebsite.com/events/members-networking-evening

Members' networking evening

Thursday 12 November 2026, 6pm to 8:30pm
The Corn Exchange, Leeds

First nameEmailDietary requirements Register

H Form submissionEventEngine Registration Form, on the contact record

@ Confirmation sentStraight to the new registrant

1 Reminder 1 scheduledFrom the EventEngine workflow

Each new event means building the same thing again

HubSpot has the pieces an event needs, and you join them up by hand every time. A page, a form, a workflow and a run of emails get cloned, the dates get changed, and someone checks that nothing from last time slipped through.

For a monthly webinar series that's 12 pages, 12 forms, 12 workflows and 70 or more emails a year, most of which are still sitting in the portal long after the event.

One marketing manager we worked with ran a 14-step clone checklist about 40 times a year. Step 9 was to check last year's date wasn't still in the reminder email.

The usual way out is a separate event tool. Then registrations reach HubSpot as imports or list additions, and HubSpot's attribution reports don't count those.

By hand, 12 events a year

Landing pages12

Forms12

Workflows12

Emails70+

Checklists run12

Installed by EventEngine

Page template1

Form1

Workflow1

Email templates14

Checklists run0

How it works

You install EventEngine once. After that, your first event can be live in under 5 minutes, and each one after it takes about as long as typing in the details.

1. Install it into HubSpot

EventEngine adds one page template, one registration form, one workflow and 14 email templates to your portal. You put your branding on the emails, publish them and switch the workflow on.

2. Add your event

Title, dates, venue or meeting link, speakers, agenda and images, all in the EventEngine app. You can close registration on a set date or the day before, and cap the numbers.

3. Publish it

The page goes live on your domain and shows up in your events listing. Registrations come in through the HubSpot form, and the emails go out on schedule from then on.

What EventEngine does

Everything runs on HubSpot's own objects, so your events, registrations and attendance sit where your reporting already looks.

Event pages on your domain

One template adapts to each event, in your website's theme. Speaker bios, agendas, partners and images are set per event.

Grid, list and calendar views

Grid, list or calendar view. Visitors can search, or filter by type, category, branch, location, date and role. The options build themselves from the events you've published.

Registration through a HubSpot form

Every registrant gets a real form submission on their contact timeline, so HubSpot's attribution reports count them with no extra setup.

14 lifecycle emails

Confirmation, 2 reminders, a check-in reminder and thank-you and sorry-you-missed-it follow-ups, each written separately for in-person and online events. Plus cancellation and change of venue.

Zoom attendance

After each session EventEngine builds Attended and Missed lists in HubSpot from Zoom's participant report.

QR check-in

Each registrant gets a personal QR code by email. Scan it at the door and attendance is recorded against the contact.

Registration controls

Close registration on a date you choose or automatically the day before. Set attendee limits and collect catering preferences.

Works with Eventbrite

Keep Eventbrite for ticketing if you use it. Events it syncs into HubSpot still get an EventEngine page that matches the rest.

Who came to your Zoom session, recorded in HubSpot

Connect your Zoom account in the EventEngine app and add the meeting link to the event. Within 15 minutes of the session ending, EventEngine reads Zoom's participant report and builds two lists in HubSpot, one for the people who attended and one for the people who missed it.

Each list gets its own follow-up email, which saves exporting a CSV and sorting it by hand the morning after.

Your Zoom account needs to be Pro or above, with registration switched on for the meeting.

Event Attended: Q4 product webinar

Sarah K.attended

Tom W.attended

Priya M.attended

James O.attended

Event Missed: Q4 product webinar

Alex R.missed

Chloe B.missed

Dan F.missed

Who uses EventEngine

EventEngine suits organisations on HubSpot Professional or Enterprise that run 6 or more events a year. That's usually membership bodies, professional institutes, associations, training providers, and B2B firms with a webinar or conference programme.

The person who feels it most is often the Marketing Operations Manager, Events Manager or HubSpot Administrator. They do the cloning, and they're the ones asked why the registration numbers don't match. If you want the longer version, our guide to HubSpot event management covers how events work in HubSpot from start to finish.

One price, whatever the number of registrations

One plan with every feature

$249 a month

Unlimited events, registrations and users
Every feature and every update
30-day free trial of the full product
Cancel any time

Start your 30-day free trial

There are no credits and no per-registration fees. If you run 50 events with 10,000 registrations each, the bill is still $249.

Option	Price	Registrations
EventEngine	$249 a month	Unlimited
hapily	$600 a month, billed annually	1,000 credits, 1 per registration
SimpleEvents Enterprise	$250 a month	Unlimited
Built by hand in HubSpot	Staff time	Unlimited, cloned per event

Competitor prices checked 19 August 2026.

Before you start

EventEngine uses two parts of HubSpot, and they sit in different hubs. Marketing Hub Enterprise covers both on its own. If you're not sure what your portal has, book a demo and we'll check it with you.

Content Hub Professional or Enterprise

Event pages. The pages run on HubDB, which comes with these tiers.

Marketing Hub Professional or Enterprise

Automated emails. The emails send from a workflow, which needs Marketing Hub Pro or above.

Zoom Pro or above

Zoom attendance. Only needed if you want Attended and Missed lists from Zoom.

Who builds EventEngine

EventEngine is built by Burrows Consultancy and HubResolution, both HubSpot Solutions Partners.

It started as client work. Burrows Consultancy kept setting up the same event pages, forms and workflows for one client after another, and after enough repeats it made more sense to build the thing properly once.

HubResolution took over as the development partner. Their developers write and support the app today. Burrows Consultancy handles the product direction and the implementation side.

Questions people ask before they start

Does EventEngine replace HubSpot's marketing events?

It works with them. Publishing an event in EventEngine creates a HubSpot marketing event record, so registrations and attendance stay on the objects HubSpot already reports on.

Which HubSpot subscription do I need?

Content Hub Professional or Enterprise for the event pages, and Marketing Hub Professional or Enterprise for the automated emails. Marketing Hub Enterprise covers both.

Do people have to register twice for a Zoom event?

At the moment, yes. They register on your page, then enter their name and email on Zoom's own form when they join. Attendance is matched on email address, so it helps to ask people to use the same one both times.

Is there a limit on registrations?

No. Events, registrations and users are all unlimited at $249 a month.

How long does setup take?

It installs through HubSpot, and the page template, form, emails and workflow are created for you. You add your branding to the email templates, publish them and switch the workflow on. After that, a new event takes under 5 minutes.

Can I keep using Eventbrite?

Yes. Eventbrite events synced into HubSpot get an EventEngine page like any other event.

What happens after the 30-day trial?

The trial is the full product. If you carry on, it's $249 a month. If you don't, you can cancel from your account before the trial ends.