--- title: "EventEngine Blog: HubSpot Event Management Guides" description: "Guides on running events in HubSpot: registration pages, Zoom attendance, add-to-calendar links and event ops, from the team behind EventEngine." --- [Skip to main content](https://www.eventenginepro.com/blog/page/1#main-content) [![ee-logo](https://www.eventenginepro.com/hubfs/ee-logo.svg) ![ee-logo](https://www.eventenginepro.com/hubfs/ee-logo.svg)](https://www.eventenginepro.com/) - [Interactive Demo](https://www.eventenginepro.com/interactive-demo) - [Pricing](https://www.eventenginepro.com/pricing) - [Help Center](https://www.eventenginepro.com/help) - [Blog](https://www.eventenginepro.com/blog) - Show submenu for Free tools Free tools - [Free ICS file generator](https://www.eventenginepro.com/free-ics-file-generator) - [Free ICS file viewer](https://www.eventenginepro.com/free-ics-file-viewer) Open main navigation Close main navigation - [Interactive Demo](https://www.eventenginepro.com/interactive-demo) - [Pricing](https://www.eventenginepro.com/pricing) - [Help Center](https://www.eventenginepro.com/help) - [Blog](https://www.eventenginepro.com/blog) - Show submenu for Free tools Free tools - Free tools - [Free ICS file generator](https://www.eventenginepro.com/free-ics-file-generator) - [Free ICS file viewer](https://www.eventenginepro.com/free-ics-file-viewer) - [Book a Demo](https://www.eventenginepro.com/demo) [Get Started](https://app.eventenginepro.com/) [Book a Demo](https://www.eventenginepro.com/demo) [Get Started](https://app.eventenginepro.com/) # The EventEngine blog Practical guides to running events in HubSpot: registration pages, Zoom attendance tracking, add-to-calendar links and the admin around them.  [![How to add an ICS file to Google Calendar](https://www.eventenginepro.com/hubfs/56e7c5c2-bc7a-4de9-a3e0-890697b6398a.png)](https://www.eventenginepro.com/blog/how-to-add-an-ics-file-to-google-calendar) ## [How to add an ICS file to Google Calendar](https://www.eventenginepro.com/blog/how-to-add-an-ics-file-to-google-calendar) Sep 18, 2026, 3:10:31 PM Google Calendar is the one calendar that won't open an .ics file when you double-click it, because there's no desktop app to hand the file to. The file has to be imported through the settings. To add an ICS file to Google Calendar, open Google Calendar in a browser on a ... [Read More](https://www.eventenginepro.com/blog/how-to-add-an-ics-file-to-google-calendar) [![](https://www.eventenginepro.com/hs-fs/hubfs/open-ics-featured.jpg?width=500&height=500&name=open-ics-featured.jpg) How to open an ICS file An .ics file is a calendar event written out as plain text, which is why it looks so unhelpful sitting in your inbox. To open an ICS file, double-click it: your computer's default calendar app reads the file and offers to add the event to your diary. On a Mac that's the whole answer. Windows ... Sep 8, 2026, 9:19:20 AM](https://www.eventenginepro.com/blog/how-to-open-an-ics-file) [![How to create an ICS file](https://www.eventenginepro.com/hs-fs/hubfs/How%20to%20create%20an%20ICS%20file.jpg?width=500&height=500&name=How%20to%20create%20an%20ICS%20file.jpg) How to create an ICS file, step by step An ICS file is how you hand someone a calendar event without sending a meeting invite. You can create an ICS file in any text editor: type the event's details in iCalendar format and save the file with an .ics extension. Google Calendar, Outlook and Apple Calendar will all open it, and so will ... Sep 3, 2026, 10:26:56 AM](https://www.eventenginepro.com/blog/how-to-create-an-ics-file) [![](https://www.eventenginepro.com/hs-fs/hubfs/hf_20260819_094345_4e8e8fc9-73b8-45b8-b447-611c841aa0f8.png?width=500&height=500&name=hf_20260819_094345_4e8e8fc9-73b8-45b8-b447-611c841aa0f8.png) HubSpot Event Management: The Complete Guide Events and trade shows take roughly 17% of the average B2B marketing budget on Forrester's 2025 figures, and in HockeyStack's analysis the same year, 52% of marketers attributed at least half their closed-won deals to events. HubSpot ships no built-in event system, so you assemble one from landing ... Aug 19, 2026, 10:47:24 AM](https://www.eventenginepro.com/blog/hubspot-event-management) [![Add-to-calendar links in HubSpot event emails](https://www.eventenginepro.com/hs-fs/hubfs/hf_20260818_161608_a3b93639-c43e-4883-9ba6-0fd25095fbd2.png?width=500&height=500&name=hf_20260818_161608_a3b93639-c43e-4883-9ba6-0fd25095fbd2.png) Add-to-calendar links in HubSpot event emails: Google, Outlook and ICS A decent share of webinar no-shows have a mundane explanation: the event was never in the person's calendar. HubSpot has no built-in add-to-calendar button for marketing emails: you build a Google Calendar link, an Outlook link or a hosted ICS file yourself and link them in the email. It surprises ... Aug 18, 2026, 8:26:36 PM](https://www.eventenginepro.com/blog/add-to-calendar-links-hubspot-event-emails) [![zoom hubspot integration data flow](https://www.eventenginepro.com/hs-fs/hubfs/zoom-hubspot.jpg?width=500&height=500&name=zoom-hubspot.jpg) The HubSpot Zoom integration: what syncs, what doesn't, and the three-field problem A marketing manager I work with lost most of a Tuesday to this. She was setting up a webinar and wanted one extra question on the registration form, so people could say which session they were coming to. She made it a required field on the Zoom registration link and registrations stopped working. ... Aug 10, 2026, 4:03:33 PM](https://www.eventenginepro.com/blog/hubspot-zoom-integration) [![](https://www.eventenginepro.com/hs-fs/hubfs/hf_20260710_113004_c23edd16-1dfc-44f1-aa09-e942cf97a066.png?width=500&height=500&name=hf_20260710_113004_c23edd16-1dfc-44f1-aa09-e942cf97a066.png) The HubSpot Eventbrite integration: what syncs, what doesn’t, and when to move on A client pinged me back in the spring. "The Eventbrite integration is on, everything looks connected, so why am I still doing half of this by hand?" I've had that message maybe a dozen times now, worded a dozen ways. It always lands the same. So here's the short version up front. The native ... Jul 10, 2026, 12:33:21 PM](https://www.eventenginepro.com/blog/hubspot-eventbrite-integration) [![The HubSpot marketing events object: what it does and where it stops](https://www.eventenginepro.com/hs-fs/hubfs/hf_20260710_112054_b98095b0-35bb-4392-a158-70d888ba5a5c.png?width=500&height=500&name=hf_20260710_112054_b98095b0-35bb-4392-a158-70d888ba5a5c.png) The HubSpot marketing events object: what it does and where it stops Somewhere under Marketing \> Events, HubSpot has a whole object dedicated to your events. Most admins find it by accident. A Zoom or Eventbrite integration quietly starts syncing webinars into it, or someone on the team asks “can’t HubSpot just track our events?“ and you go looking. First ... Jul 10, 2026, 12:23:00 PM](https://www.eventenginepro.com/blog/hubspot-marketing-events-object) [![](https://www.eventenginepro.com/hs-fs/hubfs/hf_20260708_121036_4a7707bd-684f-4c49-a468-2063886314e8.png?width=500&height=500&name=hf_20260708_121036_4a7707bd-684f-4c49-a468-2063886314e8.png) How to automate event registration and follow-up in HubSpot Every event you run in HubSpot needs the same 5 emails. A confirmation, a reminder a week out, another the day before, join details on the morning, then a follow-up, which is really two emails because the people who turned up and the people who didn’t shouldn’t get the same one. None of these are ... Jul 8, 2026, 1:17:08 PM](https://www.eventenginepro.com/blog/how-to-automate-event-registration-and-follow-up-in-hubspot) [1](https://www.eventenginepro.com/blog) [2](https://www.eventenginepro.com/blog/page/2) [NEXT](https://www.eventenginepro.com/blog/page/2) [![ee-logo](https://www.eventenginepro.com/hubfs/ee-logo.svg)](https://www.eventenginepro.com) - [Interactive Demo](https://www.eventenginepro.com/interactive-demo) - [Pricing](https://www.eventenginepro.com/pricing) - [Help Center](https://www.eventenginepro.com/help) - [Blog](https://www.eventenginepro.com/blog) - Free tools - [Free ICS file generator](https://www.eventenginepro.com/free-ics-file-generator) - [Free ICS file viewer](https://www.eventenginepro.com/free-ics-file-viewer) ©2026 EventEngine    [Privacy](https://www.eventenginepro.com/privacy) | [Terms and Conditions](https://www.eventenginepro.com/terms-of-service)